As you are visiting all of these professionals, keep a mental check list for deciding which professional will be included in your small select group that
will receive your monthly newsletter. This is how to find cash flow notes through networking. You may prefer to hand deliver
this newsletter to each professional until you get your first deal from
him. After that, you will mail them to him. Of course, you will
still continue to see him at various business luncheons and
dinners (and, of course, playing golf). Here are the tests that a
professional must pass to be included in your small select group:
1. You must speak to the boss. If you have been by the
office three times and still have not talked with the boss, forget about
him. HE IS NOT A PROSPECT or he would have called you or asked his
secretary to set an appointment with you for the next time that you stop
by.
2. When you speak with the boss, he must understand
that you buy notes you do NOT make loans. If you don't make this
perfectly clear, someday he will call you and say something like "I have
a client who is building a shopping center. Can you LOAN him
$20,000,000? We do not MAKE loans, we BUY notes.
3. When he understands what you do, directly ask him,
Do you have clients that have notes like this? If he says No, say
Goodbye and you're outta there. There is no reason to ever go back. He
is not prospect.
4. If he says, "Yes, I have clients like that", then
directly ask him if he will refer the next client that needs to sell a
note to you. If he says that he will, then this he has become one of
that small select group that will receive your newsletter once a month.
On rare occasions, a professional may say, "I already have another
investor that I refer those clients to." Your response is, "Well, that's
a great service that you provide for your clients. Do you mind also
referring them to me? That way your client can get competing bids for
his note and choose the offer that makes him the most money."
There is another approach for marketing with professionals that
may work in today’s economy. This new approach is Email marketing. The
following information
approaches the idea of sending emails to professionals. This is
something that may give
you a way to contact these professionals with limited time. If
you have responses from this approach you will still want to have
newsletters to send later on.
Email is becoming more and more used and useful in today's world. There is a lot that
can be done through this media to enhance or further your business. First you will want
to find the email addresses to send to. These can be found fairly easy on the internet if
you learn about the basics of search engines. Do a search for the professionals you want
to find and then search through your results to find the email addresses and contact
information for them. Copy the details to your computer in a document.
Once you have a good list of email contacts you can start
sending the emails out. Make sure your message is a direct email and not
an attachment and then send it out in such a way as to seem personal
and individual to each recipient. Bulk mailing will work if you have the
software available to put all addresses in and have each email sent out
one at a time. If you do not have access to such bulk mailing software
then create a draft email in your email account that you will setup for
this approach and send each one out
individually. Your message on the email should be simple and
direct. Don t waste their time trying to explain the whole business.
They will not read it if it has too much information. Make a simple
letter that states that you are an investor looking for real estate
notes to purchase and that you will give cash to any of their clients
who would like to sell. Then give your contact information and let them
call you back or email you back. If they have the need they will call.
Let the numbers work and be patient.