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What is the Best Time for the Note Business? By Mike Wood
One of the most difficult parts of the Real estate note business is the need for constant marketing. Searching for notes and note holders who want to sell their note requires a lot of work and serious efforts. The fruits for your efforts can be great but the work is real.You may need one note holder lead list after another to continue your search and your marketing efforts.
Many people who enter this Real estate investing industry will often ask how they can get an “exclusive” note holder list. The reality of that question is there is no such lead list available if you are looking for public record leads. The information is public record is just that, “public”. This means that it is available to everyone and this means that you will not find a noteholder lead list that is only yours when buying existing leads. That does not mean that the list you do get is no good. On the contrary, the quality of the list is as good as your efforts to market to the list.
Perseverance and continued marketing will yield results for you when you are working from noteholder lead lists. If you are willing to test many different postcard/newsletter versions over time and test with a large lead base (around 3000 – 5000 names) you will be able to find what works and what brings you results.
One thing to think about however is how to get those exclusive note holder leads. Is it possible? It is, but the only way it can be done is if you are involved with the deal from the start. In today’s economy that is a very high possibility. While you start marketing with leads you should also be learning as much as you can about creating a note for sellers and buyers who are trying to find a way to get a deal done. This is one of the most powerful ways to make the Real estate investing note investing business work for you. You can literally create the cashflow before anyone knows it exists and have it sold before anyone else has the data from public record.
So while working with a good note holder lead list is a good idea and will help you find deals you can see that if you are involved from the beginning you will have no competition in the deal and you will be able to control all aspects of the note. This may very well be the absolute best way to work the cashflow business. Learn all you can about proper note creation and brush up on your people skills so you can truly make the most of this business. |
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