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Home  post card marketing-3 |
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Repeat Marketing to the Same List
Many people who live as marketers will tell you that you
will get better results from repeat mailing to the same individuals.
There is something to that but I will explain to you how to do it that
way and why you may not want to. If you are going to repeat mail to the
same individuals keep in mind the budget for mailing. You still have to
send out the cards and you may need to do it many times. It will work
for you if you can make sure they recognize your card as something
special. They will be getting hundreds of cards from others as well. The
only way to make a repeat mailing campaign work for you is to make some
kind of logo on your card that they will not forget. It can be
something very simple but it must be yours.
This is one area where I will not give you examples because if I did
then it would no longer be unique because there would be plenty of you
who would choose to just take my design and use it. Then before long the
market would be flooded with them and they would no longer stand out.
It may be just a circle with certain color fill. It might be a double
colored circle or square or triangle. Maybe your picture on each and
every card. maybe a butterfly or other insect or animal. It really
doesn't matter as long as it is your identifier and as long as it
accompanies everything you send out. Make it yours and make it a small
part of your mailing. That is right, I said a small part. It should not
be the full size of the card.
Now that I have told you how to do repeat mailings if you choose to,
let's talk about why I have not done it. When repeat mailing and
especially if the card looks similar the second time to what you sent
out the first time you need to understand that they will not know yours
from another person’s card most of the time. Unless you do a very good
job of the above mentioned technique all they see is another post card.
For all they know all these cards they keep getting over the years are
coming from the same person. I have talked to many note holders who
state that they want me to stop sending them all these cards. I only
sent one. They had no clue who was sending them. they don't generally
look at the name and contact info or even the card at all unless they
decide they are going to sell their note. If they are not going to sell
their note then they just throw it away and they do that over and over
again until they change their mind or until they have one of those bad
days when they get a lot of junk mail and decide to call everyone who
sends it and tell them to stop.
Toll Free Number
A toll free VM number will be very helpful in your marketing. In
fact I would not suggest starting any business without it. I suggest
using EVoice for your toll free number. They offer 6 months free and a
low monthly cost that allows multiple extensions. It is a great service
that offers a lot. The toll free number is a must if you are running a
business like this because you want to make it very easy for your
customers to contact you. It is a small cost ($12.95 per month or so)
and I would not recommend doing business without it.
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