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Where To Find Cash Flow Notes & Owner Financed Mortgages

& How To Market Your Note Business

Direct marketing is one of the most effective ways to contact note holders who have created private promissory notes. When done properly this marketing technique can yield you great results. It is not something that is “easy” or quick however. Like any business that is legitimate the note business requires some serious time and effort. The rewards are great when you are willing to put forth the right effort however. There are things you must know as you start and things you must learn as you move forward and most importantly there are things you must do if you expect to see the results you want to see.

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What you must know

The buck stops here

If you intend to market your own business the first thing you must accept and understand is that you are a business owner now. You are not an employee to somebody else but instead you are entirely responsible for all success and failure. This is both good and bad. It is good because you control the time you put into the business and therefore the results the business will ultimately give you. It is bad perhaps for the same reason. It takes work to run your own business and you do not see immediate results. You must be dedicated to consistent work and effort in order to make good things happen.

It takes time

You also must accept that marketing this business is not going to be any "easier" than marketing any other business. It will require a lot of work and effort from you to see success. It would be a good idea to start your business with a little understanding of what it takes for a business to become profitable. Even a “work from home” business will take time to setup and market. It will not happen quickly. You should expect to put forth effort without a return for at least a few months. For many this will kill the dream of running your own business because you are so used to working a job where you get paid within at least two weeks of putting in your time. Remember that you are not working for somebody else but building your own business.

Learn what is necessary

You should take the time to learn how to become a marketer. This is the business you have chosen to create and if you want to be successful then you must learn all you can and then apply it. If you are not marketing your business then you are not in business. Every business spends time and money advertising. Even the most popular fast food chain in the world still markets their business. You cannot run yours without marketing so make sure you dedicate some time to learning what is needed to get the most out of your marketing.

It's not just you out there

You must realize and accept that you are not the only one marketing to your prospects. You cannot get an exclusive list that nobody else has ever contacted unless you are involved in the creation of the note. This is important to understand so you have the right expectations with your business. You will have competition and that is not a bad thing. You can outperform the competition if you believe you can and if you do the work necessary. Your success is entirely up to you and how you perform your duties as a business owner and how you react to the results. Make sure you have proper expectations and you will last much longer and be able to truly make a successful business for yourself.

What you must do

Direct mail

One of the most valuable approaches to marketing your cash flow notes business is direct mail. You need to contact people who have created notes and let them know that you are available should they decide to sell their notes. If you present value and appear confident then you will be able to win them over when their need arises. Keep in mind that they may not need to sell their note when your postcard or letter arrives so you may need to continually mail to your list in order to see results. You will also want to make sure you are continually building your list and that you “clean” the list removing undeliverable data.

Make them remember you

One very valuable approach to direct marketing is to create a simple icon or logo that will identify you. If you do this and include it in every mailing you send out then pretty soon your prospects will feel that they know you. They will begin to feel comfortable with your mailings and will recognize your logo. This will help you stand out from the rest. The logo does not need to be complicated. It just needs to be something that is simple and recognizable as your unique mark.

Phone numbers are a luxury

It is important to realize that you will not always have phone numbers with the data lists you purchase to market to. Phone numbers are not a matter of public record and are often private or listed on the do not call list. You will not have phone numbers very often unless you look them up yourself. That is possible and it is something you can find sometimes but it is time consuming to do. While contacting your list on the phone is a valuable approach to marketing it is not always possible. If you want to take this approach you should be ready to spend some extra time searching for the phone number data. It is a good idea to follow up your phone call with a letter or postcard or to send a mailing prior to the phone call. This way you help solidify your company in the mind of the note holder. This is one more thing that will give you an edge over your competition.

Be consistent

Consistent effort is perhaps the most important part of any business. You will not often see results quickly from your efforts. You need to set a schedule and prepare for long term work. Remember that most businesses don’t show a profit for several years. You should expect at least a few months of serious and consistent effort before expecting a huge return or even a small amount of success. Keep in mind that the success stories you hear of that talk about success right out of the gate or within a short time are not the norm but the exception. You need to go about marketing your business with a realistic view or you will not last in this or any other business.